Welcome Email: The One You Can’t Afford to Mess Up

Introducing our guest blogger, Adeola B. Mukoro. Adeola is an expert email strategist and copywriter, who helps businesses thrive online -- especially when it comes to email. Enjoy!

If you’ve dipped even a toe into email marketing, you’ve heard about welcome emails. And for good reason—they are the single most important email you will ever send.

Why?

Because they boast a jaw-dropping open rate of 60% to 90%. That’s a massive opportunity to set the tone for your entire email strategy.

Here’s the thing: email marketing is all about first impressions.

You have one shot to start your relationship with subscribers on the right foot—built on trust, anticipation, and genuine interest. If they enjoy your emails, they’ll keep opening them. If they don’t? You’ve lost them before you even got started.

So how do you craft a welcome email that actually works? Here’s the game plan:

1. Nail Your Subject Line

If your subject line is generic and uninspired, people will assume your emails are too.

Would you eagerly open an email titled “Welcome to Our List”? Probably not.

Make it intriguing, benefit-driven, or even a little playful. Give them a reason to click!

2. Set Clear Expectations

Let subscribers know what to expect from you.

Will they get an email twice a week on Tuesdays and Thursdays? Or just a Friday roundup? 

Be upfront. When people know when to expect your emails, they’re more likely to make them part of their routine—and actually look forward to them.

3. Copywriting Is KING

Every word in your email should serve a purpose. Copywriting isn’t just about making things sound nice—it’s about keeping people engaged and persuading them to take action.

Read up on copywriting basics, study what works, and never send a boring email. (Hint: If you wouldn’t want to read it, neither will they.)

4. Play by the Rules

Email marketing comes with legal strings attached. To avoid landing in spam—or worse, violating regulations—you must include:

• Your business contact information (like a physical address)

• A clear way to unsubscribe or manage email preferences

It’s not just good practice; it’s the law.

5. Give Them a Reason to Stay

Your welcome email isn’t just about saying hello—it’s about hooking your audience so they stick around. 

Offer a special discount, a freebie, or an exclusive resource that makes them excited to stay subscribed. If they see immediate value, they’re more likely to engage with future emails.

The Bottom Line

Your welcome email is your first (and possibly only) chance to hook your audience. Don’t waste it with a dull, forgettable message. Craft something engaging, set expectations, and make it clear that your emails are worth their time.

Because when done right, a welcome email isn’t just an introduction—it’s the beginning of a long and profitable relationship. 

Check her out on https://strikingcopywriting.com/.